Data Driven Marketing A-Z: Improve Your Campaign Performance

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Data Driven Marketing A-Z: Improve Your Campaign Performance Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance

What you’ll learn

  • Understand Data Driven Marketing
  • Calculate Cost Per Lead (CPL)
  • Calculate Lead To Close Ration
  • Launch a Campaign
  • Work out the ROI
  • Analyse and critically asses a marketing campaign


  • Some campaign experience and marketing knowledge will give you a deeper understanding of some concepts
  • A passion for marketing and data with really basic knowledge of excel

Who this course is for:

  • If you work in marketing and want to know a bit more about your campaign metrics and how to analyse your results.
  • If you are a student and your looking to gain some real life marketing skills to add value in your first role
  • This course is for anybody who wants to add data-driven decisions into their marketing strategy

Marketing is getting faster paced by the minute and it can be really hard to keep up as well as analyse whats right and whats wrong with your marketing. That’s where my course comes in. My course is designed to give everyone that is interested in marketing the tools to analyse campaigns and use

We are the SuperDataScience Social team. You will be hearing from us when new SDS courses are released, when we publish new podcasts, blogs, share cheatsheets and more!

The Real People at SuperDataScience

My name is Kirill Eremenko and I am super-psyched that you are reading this!

Professionally, I am a Data Science management consultant with over five years of experience in finance, retail, transport and other industries. I was trained by the best analytics mentors at Deloitte Australia and today I leverage Big Data to drive business strategy, revamp customer experience and revolutionize existing operational processes.


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